Why is Godfrey Phillips falling/rising?

As of 21-Aug, Godfrey Phillips India Ltd. is experiencing a price increase, with its current price at Rs. 11,130.75, reflecting a rise of 65.85 (0.6%). The stock has reached a new 52-week and all-time high of Rs. 11,462 today, and it has outperformed its sector by 0.63%. Over the last three days, the stock has gained 15.36%, indicating strong momentum. Additionally, the stock has shown impressive returns over various periods, including a 20.96% increase over the past month and a remarkable 113.31% year-to-date return. The company's high management efficiency, characterized by a return on equity (ROE) of 18.33% and a low debt-to-equity ratio of 0.02, further supports its positive performance. However, it is noted that the stock is trading at a premium compared to its peers, which could be a concern for some investors.
In the broader market context, Godfrey Phillips has significantly outperformed the Sensex, which has only increased by 1.74% over the past week and has shown a decline of 0.24% over the past month. This stark contrast highlights the stock's strong performance relative to the market. The company's consistent returns over the last three years and positive financial results, including a net profit growth of 64.1%, contribute to its attractiveness. Despite its high valuation and premium trading status, the stock's liquidity and rising investor participation suggest a robust demand, reinforcing its upward price movement.