Why is Godfrey Phillips falling/rising?

As of 02-Sep, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs 10,061.30, which reflects a decrease of Rs 507.75 or 4.8%. The stock has underperformed its sector by 4.53% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 8.48%. Despite opening with a gain of 2.09% and reaching an intraday high of Rs 10,789.95, it also hit a low of Rs 10,000, indicating significant volatility with an intraday fluctuation of 5.11%. Over the past week, the stock has dropped by 4.43%, while it has shown a strong performance over the past month and year, with returns of 14.68% and 50.03%, respectively.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only declined by 0.78% over the past week. While Godfrey Phillips has demonstrated strong long-term growth with a 92.82% increase year-to-date and a remarkable 837.42% rise over the last three years, its current valuation appears expensive, with a high Price to Book Value ratio and a PEG ratio of 1.3. The company has reported positive financial metrics, including a high return on equity and consistent profit growth, which supports its long-term potential. However, the recent price drop may be attributed to profit-taking by investors after a strong performance, coupled with the stock's high volatility and premium valuation compared to peers.