Why is Godfrey Phillips falling/rising?

As of 04-Sep, Godfrey Phillips India Ltd. is experiencing a price increase, currently at 10,466.65, reflecting a rise of 269.15 or 2.64%. The stock has shown a positive performance today, outperforming its sector by 1.48%, and has gained consecutively over the last two days, with a total return of 4.03% during this period. Despite a slight decline of 1.22% over the past week, the stock has performed well over the past month with a return of 16.40%. The company has demonstrated strong financial health, evidenced by a high return on equity (ROE) of 18.33%, low debt-to-equity ratio, and significant growth in net profit and operating profit. However, the stock is trading at a premium compared to its peers, which may raise concerns about its valuation.
In the broader market context, while the Sensex has increased by 0.80% over the past week, Godfrey Phillips has underperformed in that timeframe. However, the stock's year-to-date performance is impressive, with a return of 100.59%, significantly outpacing the Sensex's 3.30% increase. The stock's liquidity remains adequate, although there has been a notable decline in investor participation, with delivery volume dropping by 49.02% against the five-day average. Overall, the combination of strong financial results and consistent returns over the last three years supports the stock's upward movement, despite some concerns regarding its high valuation relative to historical averages.