Why is Godfrey Phillips falling/rising?

As of 05-Sep, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs 11,073.20, reflecting a rise of 606.55 or 5.8%. The stock has shown strong performance recently, gaining 10.06% over the last three days and is only 3.51% away from its 52-week high. It has outperformed its sector by 7.11% today and is trading above all key moving averages, indicating a bullish trend. Positive financial indicators include a high return on equity (ROE) of 18.33%, a low debt-to-equity ratio of 0.02, and significant growth in net profit and operating profit, which have contributed to the stock's positive momentum.
In the broader market context, the stock's one-month return of 12.00% significantly outpaces the Sensex, which has remained flat at 0.00% during the same period. While the stock has shown impressive long-term returns, outperforming the benchmark over multiple periods, it is also trading at a premium valuation compared to its peers, which could pose risks if market conditions shift. Despite a slight decline in investor participation, the liquidity remains adequate for trading, supporting the stock's upward movement.