Why is Godfrey Phillips falling/rising?

As of 09-Sep, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs 10,919.00, reflecting a rise of Rs 261.45 or 2.45%. The stock has shown strong performance, with a 1-week return of 8.52% and a year-to-date return of 109.26%, significantly outperforming the Sensex, which has only increased by 1.18% and 3.79% respectively. Today's price summary indicates that the stock is close to its 52-week high, just 4.93% away, and has outperformed its sector by 1.7%. Additionally, it is trading above all key moving averages, suggesting a strong upward trend. However, there is a noted decline in investor participation, with delivery volume falling by 33.7% compared to the 5-day average.
In the broader market context, Godfrey Phillips has outperformed the benchmark indices over various periods, particularly with a remarkable 881.22% return over the last three years compared to the Sensex's 35.64%. This consistent performance can be attributed to the company's high management efficiency, low debt-to-equity ratio, and strong growth in net profit and operating profit. Despite its high valuation and premium trading compared to peers, the company's solid financial results and consistent returns over the past year have contributed positively to its stock price movement.