Why is Godfrey Phillips falling/rising?

As of 15-Sep, Godfrey Phillips India Ltd. is experiencing a price increase, currently at 10,227.10, reflecting a rise of 89.9 points or 0.89%. Today's performance indicates a trend reversal as the stock has gained after three consecutive days of decline. It outperformed its sector by 1.04% and reached an intraday high of Rs 10,441.35, which is a 3% increase. Over the past week, the stock has seen a decline of 4.04%, but it has shown a strong year-to-date return of 96.00%. The company benefits from high management efficiency, a low debt-to-equity ratio, and consistent positive financial results, including a 64.1% growth in net profit and a robust operating profit growth rate of 30.05%. However, it is trading at a premium valuation compared to its peers, which may pose a risk for some investors.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has gained 1.24% over the past week. While Godfrey Phillips has underperformed the benchmark in the short term, its long-term performance remains strong, with a 39.64% return over the past year compared to the Sensex's decline of 1.33%. The rising investor participation, indicated by an increase in delivery volume, suggests growing interest in the stock, which may contribute to its recent upward movement despite the short-term fluctuations.