Why is Godfrey Phillips falling/rising?

As of 17-Sep, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs 3,572.25, which reflects a decrease of Rs 72.05 or 1.98%. Today's price summary indicates that the stock has underperformed its sector by 4.31% and has fallen after two consecutive days of gains, touching an intraday low of Rs 3,542. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Despite a strong year-to-date return of 107.45% and consistent positive results over the last three quarters, the stock's recent performance has been affected by its high valuation metrics, including a Price to Book Value of 10.6, which is considered expensive compared to its peers.
In the broader market context, the stock's short-term performance has lagged behind the benchmark Sensex, which has gained 1.56% over the past week, while Godfrey Phillips has only increased by 0.37%. This underperformance, combined with a significant rise in delivery volume, indicates rising investor participation, but it has not translated into price stability. The overall sector, Cigarettes/Tobacco, has gained 2.33%, further highlighting the stock's relative weakness. The combination of high valuation concerns and recent price movements suggests that investors may be cautious, impacting the stock's current downward trajectory.