Why is Godfrey Phillips falling/rising?

As of 19-Sep, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs 3,523.70, reflecting a rise of 29.75 points or 0.85%. The stock has shown a positive trend today, outperforming its sector by 0.96% and reversing a two-day decline. Over the past week, it has gained 5.33%, and year-to-date, it has surged by an impressive 104.64%. The company has demonstrated strong financial performance, with a high return on equity (ROE) of 18.33% and a low debt-to-equity ratio of 0.02. Additionally, it has reported significant growth in net profit and operating profit, contributing to its favorable market perception.
In the broader market context, Godfrey Phillips has outperformed the Sensex, which has only increased by 0.88% over the past week. The stock's liquidity remains adequate, although there has been a decline in investor participation, with delivery volume dropping by 10.34% compared to the five-day average. Despite its high valuation metrics, including a price-to-book ratio of 10.4, the company has consistently delivered positive results over the last three quarters, which has bolstered investor confidence and contributed to its rising stock price.