Why is Godfrey Phillips falling/rising?

As of 23-Sep, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs 3,349.80, which represents a decrease of Rs 102.75 or 2.98%. The stock has underperformed its sector by 1.86% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 4.94%. Over the past week, the stock has fallen by 8.08%, while it has shown a year-to-date increase of 94.54%. Despite its strong long-term performance, including a remarkable 758.83% increase over the last three years, the recent price movement reflects a combination of falling investor participation, as evidenced by a significant drop in delivery volume, and a current trading position below its short-term moving averages.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 0.34% over the past week. While Godfrey Phillips has shown impressive long-term growth metrics, such as a high return on equity and consistent profit growth, its current valuation appears expensive compared to peers, which may be contributing to the recent price decline. The stock's premium valuation, coupled with a PEG ratio of 1.3, suggests that investors may be reassessing their positions in light of the recent price movements and overall market conditions.