Why is Godfrey Phillips falling/rising?

As of 23-Oct, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs 3,171.00, reflecting a decrease of Rs 233.1 or 6.85%. Today's price summary indicates that the stock has underperformed its sector by 6.88%, with an intraday low of Rs 3,125, marking an 8.2% drop. The stock has shown high volatility today, with an intraday volatility of 6.84%. Over the past week, the stock has decreased by 4.49%, and over the past month, it has fallen by 5.34%. Despite a strong year-to-date return of 84.15%, the recent performance suggests a shift in investor sentiment, possibly influenced by falling delivery volumes, which have decreased by 84.28% compared to the 5-day average.
In the broader market context, the Sensex has gained 1.30% over the past week and 2.99% over the past month, indicating that the stock's decline is not aligned with the overall market trend. While Godfrey Phillips has demonstrated strong long-term growth with a 577.08% return over three years and a healthy operating profit growth rate of 30.05%, its current valuation appears expensive, with a Price to Book Value of 9.4. This premium valuation, coupled with a relatively high PEG ratio of 1.2, may be contributing to the stock's recent downward pressure as investors reassess its price relative to earnings growth.