Why is Godfrey Phillips falling/rising?

As of 10-Nov, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at 2,999.85, reflecting a decrease of 31.0 points or 1.02%. The stock has underperformed its sector by 1.26% today and has shown a trend reversal after two consecutive days of gains. Additionally, the stock's delivery volume has significantly decreased by 62.02% compared to its 5-day average, indicating falling investor participation. Despite this recent downturn, the company has demonstrated strong long-term performance, with a year-to-date return of 74.21% and a remarkable 469.38% increase over the past three years. The company maintains a high return on equity of 15.62% and a low debt-to-equity ratio of 0.01, suggesting solid management efficiency and financial stability.
In the broader market context, Godfrey Phillips has underperformed the benchmark Sensex over the past week, with a decline of 3.44% compared to the Sensex's slight decrease of 0.53%. While the stock has shown impressive long-term growth, its recent performance indicates a short-term struggle, particularly in light of the significant drop in trading volume and the current price movement. The overall market sentiment may be affecting investor confidence, contributing to the stock's decline despite its strong fundamentals and consistent returns over the past years.