Why is Godrej Consumer falling/rising?

As of 08-Jul, Godrej Consumer Products Ltd is experiencing a price increase, currently at 1,275.85, reflecting a rise of 7.55 or 0.6%. The stock has shown strong performance recently, gaining 8.97% over the last three days and outperforming its sector by 0.93% today. Additionally, the stock has positive returns over the past week and month, with increases of 9.05% and 5.40%, respectively. Godrej Consumer is trading above its moving averages across various time frames, indicating a bullish trend. The company benefits from high management efficiency, evidenced by a return on equity (ROE) of 15.49%, a low debt-to-equity ratio, and significant institutional holdings at 31.74%, which suggest strong confidence from knowledgeable investors.
In the broader market context, Godrej Consumer's recent performance contrasts sharply with the Sensex, which has only increased by 0.02% over the past week. While the stock has outperformed the benchmark in the short term, it has underperformed over the past year, with a decline of 10.52% compared to the Sensex's gain of 4.69%. This divergence highlights the stock's recent strength despite its longer-term challenges. The rising investor participation, indicated by a significant increase in delivery volume, further supports the stock's upward movement, suggesting growing confidence among investors.