Why is Godrej Consumer falling/rising?

As of 11-Jul, Godrej Consumer Products Ltd is currently priced at 1,285.65, reflecting a slight increase of 0.9 (0.07%). The stock has shown a strong performance over the past week with a return of +7.24%, while the benchmark Sensex has declined by -1.12%. However, today's performance indicates that the stock underperformed its sector by -1.14%. Despite this, Godrej Consumer is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a generally positive trend. The company benefits from high management efficiency, evidenced by a return on equity (ROE) of 15.49%, and a low debt-to-equity ratio, which contributes to its stability. Additionally, high institutional holdings at 31.74% indicate confidence from more knowledgeable investors, which can positively influence stock performance.
In the broader market context, Godrej Consumer's short-term return of +7.24% over the past week significantly outperforms the Sensex's decline of -1.12%. This contrast highlights the stock's relative strength amid a challenging market environment. However, the falling investor participation, with a delivery volume decrease of -55.43% compared to the 5-day average, raises concerns about liquidity and interest in the stock. Overall, while Godrej Consumer has shown resilience and positive fundamentals, the recent underperformance against its sector and declining trading volume may temper its upward momentum in the near term.