Why is Golech.Glob.Fin. falling/rising?

As of 07-Jul, Golechha Global Finance Ltd is experiencing a decline in its stock price, currently at 22.55, reflecting a decrease of 0.44 or 1.91%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 11.57% over that period. Additionally, it is trading below all its moving averages, indicating a bearish trend. The company is also facing significant challenges, with operating losses and a negative EBITDA, which have contributed to a weak long-term fundamental strength. Despite a slight increase in promoter confidence, with a 0.89% rise in their stake, the overall financial performance remains concerning, as evidenced by a drastic fall in profits and negative returns over the past year.
In the broader market context, Golechha Global Finance Ltd's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has shown a slight decline of only 0.20% over the past week. The stock's year-to-date performance is particularly alarming, with a drop of 32.95% compared to the Sensex's gain of 6.79%. This stark difference highlights the stock's struggles in a generally improving market, further exacerbated by falling investor participation and liquidity issues, which suggest a lack of confidence among traders.