Why is Goyal Associates falling/rising?

As of 25-Jun, Goyal Associates Ltd's stock price is currently at Rs. 1.16, reflecting a decline of Rs. 0.07 or 5.69%. The stock has recently hit a new 52-week low of Rs. 1.06 and has been underperforming its sector by 6.3%. Over the past week, the stock has fallen by 6.45%, and it has experienced a consecutive decline over the last two days, totaling a drop of 7.2%. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. Despite having a relatively attractive valuation with a return on equity (ROE) of 13.3 and a price-to-book value of 1.1, the stock's performance has been poor, with a significant decline of 36.61% over the past year and stagnant profits.
In the broader market context, Goyal Associates' performance contrasts sharply with the Sensex, which has gained 1.61% over the past week. The stock's liquidity appears to be declining, as evidenced by an 80.05% drop in delivery volume compared to the five-day average. Furthermore, the company has shown weak long-term fundamentals, with net sales declining at an annual rate of 6.14%, contributing to its underperformance against the BSE 500 over various time frames. This combination of negative short-term trends and poor long-term growth prospects suggests that investor confidence in Goyal Associates is waning, leading to its current downward price movement.