Why is Goyal Associates falling/rising?

As of 11-Sep, Goyal Associates Ltd is experiencing a decline in its stock price, currently at Rs 1.07, which reflects a decrease of Rs 0.01 or 0.93%. The stock has underperformed significantly, with a 1-week return of -3.60% and a 1-month return of -6.96%. Today's performance shows it is trading below all key moving averages and is close to its 52-week low, being only 4.67% away from Rs 1.02. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 30.67% compared to the 5-day average. While the stock has a relatively attractive valuation with a Price to Book Value of 1 and a Return on Equity (ROE) of 10.2, its profits have decreased by 21% over the past year, contributing to its negative performance.
In the broader market context, Goyal Associates has consistently underperformed against the benchmark, with a return of -39.89% over the past year compared to a mere 0.03% return for the Sensex. This underperformance is further highlighted by its weak long-term fundamentals, including a declining net sales growth rate of -9.71% and the lowest quarterly earnings reported. The stock's lack of growth and poor financial results have led to a negative sentiment among investors, which is reflected in its current price movement and overall market performance.