Why is Greenply Industr falling/rising?

As of 17-Jul, Greenply Industries Ltd is experiencing a price increase, currently at Rs 329.05, which reflects a rise of Rs 7.8 or 2.43%. The stock has been on an upward trend, gaining for the last four consecutive days and achieving a total return of 9.19% during this period. It has outperformed its sector by 1.68% today and is trading above all key moving averages, indicating strong momentum. Additionally, the stock has shown impressive returns over various time frames, including a 7.06% increase over the past week and a 6.94% rise year-to-date. Positive factors contributing to this upward movement include an attractive valuation with a return on capital employed (ROCE) of 13.7%, high institutional holdings at 36.47%, and a favorable PEG ratio of 1.3, suggesting that the stock is undervalued compared to its peers.
In the broader market context, Greenply Industries has outperformed the benchmark Sensex, which has declined by 1.12% over the past week while the stock rose by 7.06%. This indicates a strong relative performance in a challenging market environment. Furthermore, the stock's long-term performance has been robust, with a 3-year return of 83.42% compared to the Sensex's 53.01%. Despite some concerns regarding slower long-term growth rates in net sales and operating profit, the recent positive earnings growth and rising investor participation suggest that market sentiment remains favorable for Greenply Industries at this time.