Why is Guj. Craft Inds falling/rising?

As of 18-Nov, Gujarat Craft Industries Ltd is experiencing a decline in its stock price, currently at 130.00, reflecting a decrease of 1.4 or 1.07%. The stock has underperformed its sector by 0.51% today and has been on a downward trend for the last five days, with a total decline of 6.94% during this period. The stock reached an intraday low of Rs 127.95, indicating significant selling pressure. Additionally, the stock is trading below its moving averages across various time frames, which suggests a bearish sentiment among investors. Despite a positive return of 19.54% over the past year, the company's weak long-term fundamentals, including a low Return on Capital Employed (ROCE) and high Debt to EBITDA ratio, contribute to the current negative price movement.
In the broader market context, the Sensex has shown a positive return of 0.96% over the past week, contrasting sharply with Gujarat Craft Industries' decline of 6.94%. This underperformance highlights the stock's struggles relative to the overall market. While the company has generated a notable return over the past year, its recent financial metrics, such as low net sales growth and high debt levels, raise concerns among investors. The combination of falling investor participation and a lack of liquidity further exacerbates the stock's challenges, leading to its current downward trajectory.