Why is Gujarat Hotels falling/rising?

As of 03-Sep, Gujarat Hotels Ltd. is experiencing a decline in its stock price, currently at Rs 269.20, which reflects a decrease of 1.25 or 0.46%. The stock has underperformed its sector by 2.16% today and has been on a consecutive downward trend for the last four days, resulting in a total drop of 3.5% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite generating a 15.54% return over the past year, the company faces challenges such as poor management efficiency, evidenced by a low return on equity of 9.23%, and flat growth in net sales and operating profit over the last five years.
In the broader market context, Gujarat Hotels' short-term performance has been notably weaker than the benchmark Sensex, which has only declined by 0.27% over the past week. The stock's year-to-date performance is also concerning, with a significant drop of 12.37% compared to the Sensex's gain of 3.11%. The falling investor participation, as indicated by a 55.79% decrease in delivery volume, further exacerbates the stock's downward trajectory. While the company has consistently outperformed the BSE500 over the last three years, the current market sentiment appears to be influenced by its low profitability and high valuation relative to peers, leading to a cautious outlook among investors.