Why is Gujarat Hotels falling/rising?

As of 16-Sep, Gujarat Hotels Ltd. is experiencing a decline in its stock price, currently at 267.05, reflecting a decrease of 4.95 (-1.82%). The stock opened the day with a gain of 2.89% but ultimately underperformed the sector by 0.86%. It reached an intraday high of Rs 279.85 before falling, and it is currently trading below all key moving averages. Over the past week, the stock has decreased by 2.89%, while its year-to-date performance shows a significant decline of 13.07%. Despite a positive return of 14.32% over the past year, the company faces challenges such as low management efficiency indicated by a Return on Equity (ROE) of 9.23% and poor long-term growth rates in net sales and operating profit. Additionally, the stock is trading at a premium compared to its peers, which may deter investors.
In the broader market context, the Sensex has shown a positive return of 1.58% over the past week, contrasting with Gujarat Hotels' decline. This underperformance relative to the benchmark suggests that investor sentiment may be shifting away from the stock, particularly given its recent flat results and low cash reserves. While there has been a notable increase in investor participation, as evidenced by a 135.79% rise in delivery volume, the overall market conditions and the company's financial inefficiencies appear to be contributing to the stock's downward trajectory.