Why is Gujarat Hotels falling/rising?

As of 23-Sep, Gujarat Hotels Ltd. is experiencing a decline in its stock price, currently at Rs 268.00, which reflects a decrease of Rs 2.5 or 0.92%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 1.8% during this period. Additionally, it has underperformed against its sector by 0.72%. The stock is trading below its moving averages across various time frames, indicating a bearish sentiment. Despite a positive return of 14.51% over the past year, the company's low return on equity (ROE) of 9.23% and poor management efficiency are raising concerns among investors. Furthermore, the significant drop in delivery volume, which fell by 88.03% compared to the five-day average, suggests diminishing investor interest.
In the broader market context, Gujarat Hotels has outperformed the Sensex over the past week with a return of 0.36% compared to the benchmark's decline of 0.34%. However, over the past month, the stock has underperformed, with a decline of 3.60% against the Sensex's gain of 0.98%. The company's long-term growth prospects appear weak, with net sales and operating profit growing at rates of only 7.31% and 7.59% respectively over the last five years. This, combined with the stock's high valuation relative to its peers, is contributing to the negative sentiment surrounding the stock, leading to its current price decline.