Why is H T Media falling/rising?

As of 01-Jul, H T Media Ltd's stock price is currently at 20.85, reflecting an increase of 0.13 or 0.63%. The stock has been gaining for the last two days, with a total return of 1.16% during this period. Despite this short-term positive movement, the stock has underperformed significantly over the longer term, with a year-to-date decline of 8.83% and a one-year drop of 26.30%. The company has reported strong operating profit growth of 55.95% and positive results for the last two consecutive quarters, yet it faces challenges such as a weak long-term fundamental strength indicated by a -216.95% CAGR growth in operating profits over the last five years and a negative EBITDA, which raises concerns about its financial health.
In the broader market context, H T Media's short-term performance of +4.51% over the past week outpaces the Sensex's return of +2.00%, suggesting a relative strength in the short term. However, the stock's long-term performance remains concerning, as it has significantly underperformed the market, which has generated a return of 3.20% over the past year. The stock's liquidity is adequate for trading, but a notable decline in investor participation, with a 43.55% drop in delivery volume, may indicate waning interest among investors. Overall, while recent gains may reflect positive operational results, the underlying financial weaknesses and long-term performance issues contribute to a cautious outlook.