Why is H T Media falling/rising?

As of 07-Jul, H T Media Ltd's stock price is currently at 21.12, reflecting a decrease of 0.23, or 1.08%. The stock has underperformed its sector today by 0.93%, despite being higher than its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. The stock has shown a mixed performance over various periods, with a 1-week return of 1.93% but a significant year-to-date decline of 7.65%. While the company reported a growth in operating profit of 55.95% and positive results for the last two consecutive quarters, it also faces challenges such as a weak long-term fundamental strength, a negative EBITDA, and a poor EBIT to Interest ratio, which contribute to its current price decline.
In the broader market context, H T Media's short-term performance contrasts with the benchmark, as it has outperformed the Sensex over the past week but has underperformed over the last month and year. The Sensex has shown a positive return of 1.53% over the last month, while H T Media's return was only 1.29%. This consistent underperformance against the benchmark over the last three years, coupled with a significant decline in stock value over the past year, indicates that investor sentiment remains cautious, leading to the stock's current downward movement.