Why is H T Media falling/rising?

As of 09-Jul, H T Media Ltd's stock price is currently at 20.90, reflecting a decrease of 0.15, or 0.71%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 2.11% during this period. In terms of returns, the stock has shown a negative performance of 1.60% over the past week and a significant decline of 22.65% over the last year, indicating consistent underperformance against the benchmark. Despite reporting positive operating profit growth of 55.95% and positive results for the last two consecutive quarters, the company faces challenges with a weak long-term fundamental strength, including a -216.95% CAGR growth in operating profits over the last five years and a negative EBITDA, which may contribute to the stock's downward movement.
In the broader market context, the Sensex has shown a slight increase of 0.15% over the past week, contrasting with H T Media's decline. The stock's performance has lagged behind the benchmark, particularly over the last year, where it has underperformed the BSE500 consistently. While there has been a notable increase in investor participation, as evidenced by a 449.24% rise in delivery volume, the overall sentiment remains cautious due to the company's weak ability to service its debt and negative return on capital employed (ROCE). This combination of factors suggests that the stock's recent price movement is influenced by both its internal financial challenges and its inability to keep pace with broader market trends.