Why is H T Media falling/rising?

As of 17-Jul, H T Media Ltd's stock price is rising, currently at Rs 22.30, reflecting an increase of 1.0 (4.69%). The stock has shown strong performance today, outperforming its sector by 4.61% and achieving a consecutive gain over the last three days, with a total return of 7.31% during this period. It has also traded above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Additionally, the company reported a significant growth in operating profit of 55.95% and has declared positive results for the last two consecutive quarters, which has likely contributed to the recent price increase. However, it is important to note that the company has a weak long-term fundamental strength, with a -216.95% CAGR growth in operating profits over the last five years and a negative EBITDA, which poses risks to its valuation.
In the broader market context, H T Media's short-term return of +6.70% over the past week significantly outperforms the Sensex, which has declined by 1.12% during the same period. This contrast highlights the stock's relative strength in a challenging market environment. Despite its recent gains, the company has consistently underperformed against the benchmark over the last three years, with a -19.35% return in the past year compared to the Sensex's +1.91%. This underperformance, coupled with the company's reported losses and weak ability to service its debt, suggests that while the stock is currently rising, it faces significant long-term challenges that may affect its sustainability.