Why is H T Media falling/rising?

As of 18-Jul, H T Media Ltd's stock price is rising, currently at Rs 23.37, reflecting an increase of Rs 1.07 or 4.8%. The stock has shown strong performance recently, gaining 12.46% over the last four days and outperforming its sector by 8.8% today. It has also been trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company reported a significant growth in operating profit of 55.95% and has declared positive results for the last two consecutive quarters, contributing to a favorable sentiment among investors. However, it is important to note that the company has a weak long-term fundamental strength, with a -216.95% CAGR growth in operating profits over the last five years, and has reported losses, which raises concerns about its sustainability.
In the broader market context, H T Media's short-term return of +11.29% over the past week contrasts sharply with the Sensex, which has declined by 0.90% during the same period. This indicates that H T Media is performing well relative to the overall market. Despite the positive short-term performance, the stock has consistently underperformed against benchmarks over the last three years, generating a -16.95% return in the past year compared to the Sensex's +0.51%. The lack of domestic mutual fund investment in the company suggests a cautious outlook from institutional investors, which could impact future price movements.