Why is H T Media falling/rising?

As of 24-Jul, H T Media Ltd's stock price is rising, currently at Rs 24.45, reflecting an increase of 1.05 or 4.49%. The stock has shown strong performance recently, with a 5.39% rise over the last two days and a notable 9.64% increase over the past week. It has outperformed its sector by 5.18% today. Additionally, the company has reported positive operating profit growth of 55.95% and has declared positive results for the last two consecutive quarters, which has contributed to the stock's upward movement. However, it is important to note that the company has a weak long-term fundamental strength, with a significant decline in operating profits over the past five years and a negative return on capital employed.
In the broader market context, H T Media's short-term return of 9.64% over the past week contrasts sharply with the Sensex, which has seen a slight decline of 0.09% during the same period. While the stock has shown resilience and positive momentum recently, its long-term underperformance against benchmarks, including a -15.51% return over the past year, raises concerns about its sustainability. The lack of domestic mutual fund investment may indicate a lack of confidence in the company's long-term prospects, despite its recent positive financial results.