Why is H T Media falling/rising?

As of 08-Aug, H T Media Ltd's stock price is currently at 24.50, reflecting an increase of 0.99 or 4.21%. The stock has been on an upward trend, gaining for the last three days with a total return of 4.61% during this period. It is also outperforming its sector by 5.92% today. Additionally, H T Media is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong bullish momentum. However, there is a notable decline in investor participation, with delivery volume dropping by 86.28% compared to the 5-day average, which may raise concerns about the sustainability of this price increase.
In the broader market context, H T Media's performance over the past week shows a return of +4.57%, contrasting sharply with the Sensex, which has declined by 0.92%. Over the past month, H T Media has also outperformed the benchmark, with a return of +16.39% compared to the Sensex's -4.60%. While the stock has shown positive short-term performance, the significant drop in delivery volume may suggest caution among investors, potentially impacting future price movements.