Why is H T Media falling/rising?

As of 21-Aug, H T Media Ltd's stock price is currently at 25.30, reflecting a decrease of 0.11 or 0.43%. The stock has underperformed its sector today by 2.76% and has experienced a trend reversal, falling after four consecutive days of gains. Despite this recent decline, the stock has shown positive performance over the past week and month, with returns of 2.43% and 4.29%, respectively. The company has reported positive results over the last three quarters, with a higher profit after tax of Rs 33.14 crore and a low debt-equity ratio of 0.43 times. However, the stock is also facing challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a poor EBIT to interest ratio of -2.68 and a low growth rate in net sales.
In the broader market context, H T Media's recent performance contrasts with the benchmark Sensex, which has gained 1.74% over the past week and is up 4.94% year-to-date. While H T Media has outperformed the Sensex in the short term, its long-term performance remains concerning, with a 1.36% decline over the past year compared to a 1.35% increase in the Sensex. The stock's liquidity is adequate for trading, but the significant drop in delivery volume indicates falling investor participation, which may contribute to the stock's current downward movement. Additionally, the lack of domestic mutual fund investment suggests a lack of confidence in the stock's valuation or business prospects.