Why is H T Media falling/rising?

As of 16-Sep, H T Media Ltd's stock price is currently at 26.47, reflecting a slight increase of 0.07, or 0.27%. The stock has shown positive performance over the past week and month, with returns of 1.81% and 6.18%, respectively. Despite this, it underperformed its sector by 0.61% today. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend. Additionally, the company has reported positive results for the last three consecutive quarters, with a higher profit after tax and a low debt-equity ratio, which could contribute to investor confidence. However, concerns about operating losses and weak long-term growth, as evidenced by low sales growth and a negative EBIT to interest ratio, may temper enthusiasm.
In the broader market context, H T Media's short-term performance of 1.81% over the past week slightly outpaces the Sensex's return of 1.58%. However, over the longer term, the stock's performance has lagged behind the benchmark, particularly over three years, where it has returned 15.84% compared to the Sensex's 40.01%. The lack of domestic mutual fund investment, which stands at 0%, suggests that institutional investors may have reservations about the stock's valuation or business fundamentals. Overall, while recent positive results and increased trading volume may support the stock's price, underlying concerns about long-term growth and financial stability could be influencing market sentiment.