Why is H T Media falling/rising?

As of 23-Sep, H T Media Ltd's stock price is rising, currently at 27.00, reflecting an increase of 0.51 or 1.93%. The stock has shown strong performance recently, outperforming its sector by 2.79% today and trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has gained 2.00%, and in the last month, it has risen by 6.51%. Additionally, the company has reported positive results for the last three consecutive quarters, with a higher profit after tax of Rs 33.14 crore and a low debt-equity ratio of 0.43 times. However, there are concerns regarding its long-term growth potential, as net sales have only grown at an annual rate of 1.22% over the last five years, and the company is facing operating losses.
In the broader market context, while the BSE500 index has generated negative returns of -4.69% over the past year, H T Media has managed to achieve a return of 11.48%, indicating its resilience against market trends. However, the stock's performance is contrasted by a weak long-term fundamental strength, as indicated by a poor EBIT to interest ratio of -2.68 and a negative EBITDA, which suggests risks associated with its valuation. Furthermore, the lack of domestic mutual fund investment, which stands at 0%, may indicate a lack of confidence in the stock's price or business fundamentals despite its recent gains.