Why is H T Media falling/rising?

As of 24-Sep, H T Media Ltd's stock price is currently at 26.97, reflecting an increase of 0.38 or 1.43%. The stock has shown a positive performance today, outperforming its sector by 2.69% and has been on a consecutive gain for the last two days, with a total return of 1.81% during this period. Additionally, H T Media has demonstrated strong returns over various time frames, including a 1-week increase of 1.77% and a year-to-date rise of 17.93%. However, there has been a notable decline in investor participation, with delivery volume dropping by 46.73% against the 5-day average, which may indicate a potential concern regarding sustained interest in the stock.
Broader Market Context: In comparison to the benchmark Sensex, H T Media's short-term performance has been favorable, as it has gained 1.77% over the past week while the Sensex has declined by 1.18%. This divergence highlights the stock's relative strength in a challenging market environment. Despite the recent positive price movement, the falling delivery volume suggests that while the stock is currently rising, there may be underlying issues that could affect its momentum if investor participation does not improve.