Why is H T Media falling/rising?

As of 13-Nov, H T Media Ltd's stock price is currently at 25.40, reflecting a decline of 0.9, or 3.42%. The stock has been underperforming, having lost 6.93% over the last three days, and it is currently lower than its 5-day, 20-day, and 50-day moving averages, although it remains above the 100-day and 200-day moving averages. Additionally, the stock has underperformed its sector by 3.11% today, and the delivery volume has decreased significantly by 35.39% compared to the 5-day average, indicating falling investor participation. The stock's performance over the past week and month shows declines of 6.27% and 6.41%, respectively, while it has shown positive returns year-to-date and over the past year, with increases of 11.06% and 11.65%.
In the broader market context, H T Media's recent performance contrasts sharply with the Sensex, which has gained 1.40% over the past week and 2.61% over the past month. This divergence suggests that while the overall market has been trending positively, H T Media has struggled to keep pace, contributing to its recent price decline. The stock's longer-term performance remains positive, with substantial gains over the past three and five years, but the current short-term trends indicate a challenging environment for the company relative to the benchmark.