Why is Heads UP Venture falling/rising?

As of 18-Sep, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 10.80, reflecting a decrease of 0.06 or 0.55%. The stock has underperformed its sector by 1.53% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 3.4%. Over the past week, the stock has dropped by 2.70%, while its year-to-date performance shows a significant decline of 6.57%. Despite positive financial results in recent quarters, including a 223% increase in profits, the stock's long-term fundamentals are weak, highlighted by a -34.41% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -4.68.
Broader market context indicates that the stock has consistently underperformed against the benchmark, with a 1-year return of -26.73% compared to the Sensex's slight gain of 0.08%. The stock's performance over the last three years has also been disappointing, with returns of -18.49% versus the benchmark's 41.08% gain. This underperformance, coupled with falling investor participation and liquidity concerns, suggests that market sentiment is negative towards Heads UP Ventures Ltd, contributing to its current price decline.