Why is Heads UP Venture falling/rising?

As of 22-Sep, Heads UP Ventures Ltd is experiencing a price increase, currently at 10.90, reflecting a change of 0.37 or 3.51% upward. The stock has shown a trend reversal, gaining after five consecutive days of decline. Despite a recent underperformance against the benchmark, the stock has outperformed its sector by 5.57% today. Over the past week, the stock has decreased by 2.50%, but it has gained 2.93% over the last month. The company has reported positive financial results in recent quarters, with significant increases in net sales and profitability metrics, contributing to its attractive valuation despite a long-term decline in sales growth.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has increased by 0.46% over the past week. While the stock has shown some positive movement today, its year-to-date performance remains negative at -5.71%, and it has underperformed the benchmark significantly over the last three years. The retail sector, in which the company operates, has seen a decline of 2.06%, indicating broader challenges in the market. Additionally, falling investor participation and liquidity concerns may pose risks to sustained price increases, despite the positive short-term momentum.