Why is Heads UP Venture falling/rising?

As of 24-Sep, Heads UP Ventures Ltd is experiencing a price increase, currently at 11.15, reflecting a change of 0.39 or 3.62% upward. The stock has outperformed its sector today by 3.32%, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. Additionally, there has been a notable rise in investor participation, with delivery volume increasing by 15.88% compared to the 5-day average. Despite a year-to-date decline of 3.55% and a significant drop of 23.89% over the past year, the company has reported strong financial results, including a 626.83% growth in profit before tax and a 223% increase in profits over the last year, contributing to its recent price rise.
In the broader market context, the stock has shown a positive return of 2.67% over the past week, while the Sensex has declined by 1.18%, highlighting its relative strength. However, the stock has consistently underperformed against the benchmark over the last three years, with a 5-year compound annual growth rate in net sales of -34.41%. Despite its attractive valuation and recent positive financial results, the company's long-term fundamentals remain weak, as indicated by a poor EBIT to interest ratio and low return on equity. This combination of short-term positive performance against a backdrop of long-term challenges creates a complex picture for investors.