Why is Heads UP Venture falling/rising?

As of 17-Nov, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 9.79, which reflects a decrease of 0.22 or 2.2%. The stock has underperformed its sector by 1.79% today and has been on a downward trend, falling consecutively for the last two days with a total decline of 4.49%. Additionally, the stock has shown poor performance over various time frames, with a year-to-date decline of 15.31% and a three-year drop of 26.67%. The stock is currently trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. While there has been a significant increase in delivery volume, rising by 253.56% against the 5-day average, the overall sentiment remains negative, and there are no positive factors available to counterbalance this trend.
In the broader market context, the stock's recent performance is notably weaker compared to the benchmark, the Sensex, which has gained 1.69% over the past week. This stark contrast highlights the challenges faced by Heads UP Ventures Ltd, as it has declined by 7.55% in the same period. The broader market appears to be performing well, with positive returns across various time frames, while Heads UP Ventures continues to struggle, indicating a lack of investor confidence and potential underlying issues within the company.