Why is HEG falling/rising?

As of 01-Jul, HEG Ltd's stock price is currently at Rs 513.45, reflecting an increase of Rs 3.45 or 0.68%. The stock has shown a strong performance today, reaching an intraday high of Rs 523.2, which is a 2.59% rise. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 49.9% compared to the 5-day average. Despite a year-to-date return of 0.39%, the stock has outperformed the market over the past year with a return of 15.79% compared to the BSE500's 3.20%. However, concerns about long-term growth persist, as net sales have only grown at an annual rate of 0.10%, and the company has reported a significant drop in profits.
In the broader market context, HEG's short-term return of 4.44% over the past week significantly outpaces the Sensex's return of 2.00%, indicating strong relative performance. While the stock has shown resilience in the short term, the long-term outlook is clouded by negative factors such as a low return on capital employed (ROCE) of 3.96% and a concerning decline in profit after tax (PAT) of -233.0% compared to the previous quarter. These factors contribute to a perception of risk associated with the stock, despite its recent price increase. Overall, while HEG Ltd is experiencing a rise in its stock price, underlying financial challenges may temper investor enthusiasm moving forward.