Why is HEG falling/rising?

As of 18-Jul, HEG Ltd's stock price is currently at Rs 539.50, reflecting a decrease of Rs 10.5 or 1.91%. The stock has recently experienced a trend reversal, falling after two consecutive days of gains. Today's performance indicates that it underperformed its sector by 1.26%, with an intraday high of Rs 562.55 and a low of Rs 536.65. Despite this decline, the stock has shown strong performance over various periods, including a 29.29% return over the past year and a remarkable 156.34% increase over the last three years. However, the company faces challenges, such as a low PAT for the quarter and negative operating profits, which contribute to a perception of risk among investors.
Broader market context shows that while HEG has outperformed the benchmark Sensex in the short term, with a 6.78% return over the past week compared to the benchmark's -0.90%, the overall market sentiment may be affecting its price. The stock's liquidity remains adequate, with increased delivery volume indicating rising investor participation. However, the company's low growth in net sales and operating profit over the past five years, alongside a significant drop in profits, raises concerns about its long-term viability, which could be influencing the current price decline.