Why is HEG falling/rising?

As of 22-Jul, HEG Ltd's stock price is currently at 540.50, reflecting an increase of 2.5, or 0.46%. The stock has shown a positive trend today, outperforming its sector by 0.98% and reversing a decline after two consecutive days of falling prices. Over the past week, HEG has gained 1.87%, and in the last month, it has risen by 10.54%. Despite a significant drop in delivery volume by 49% compared to the 5-day average, the stock remains liquid enough for trading. The company has a low debt-to-equity ratio and has demonstrated strong long-term performance, generating a 31.00% return over the past year and outperforming the BSE500 in various timeframes. However, it faces challenges, including poor long-term growth in net sales and a significant drop in profit after tax.
In the broader market context, HEG's recent performance contrasts with the Sensex, which has declined by 0.47% over the past week. While HEG has shown resilience and positive returns in the short term, the overall market sentiment appears less favorable. The stock's performance is particularly notable given the backdrop of declining investor participation and negative operating profits, which may pose risks to its future growth. Despite these challenges, the stock's ability to outperform the benchmark in both short-term and long-term metrics indicates a strong position relative to the broader market.