Why is HEG falling/rising?

As of 05-Aug, HEG Ltd's stock price is currently at 528.00, reflecting a decrease of 2.05, or 0.39%. The stock has been underperforming, having lost 7.85% over the last three days, and it is currently lower than its 5-day moving averages. Additionally, the delivery volume has significantly decreased by 47.71% compared to the 5-day average, indicating a drop in investor participation. Despite a positive performance over the longer term, with a 28.27% increase over the past year, the recent trend suggests a struggle to maintain momentum, particularly as it has underperformed its sector by 0.52%.
In the broader market context, HEG's short-term performance contrasts with the Sensex, which has declined by 0.77% over the past week while HEG has managed a slight gain of 0.38%. However, over the last month, HEG has outperformed the benchmark, gaining 4.50% compared to the Sensex's 3.26% decline. This indicates that while HEG has shown resilience in the longer term, recent price movements and declining investor interest may be contributing to its current downward trajectory.