Why is HEG falling/rising?

As of 06-Aug, HEG Ltd's stock price is currently at 523.25, reflecting a decrease of 4.2 points or 0.8%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 8.68% during this period. Additionally, the stock's performance today has underperformed its sector by 0.58%. In terms of returns, while HEG has shown a positive performance over the longer term, with a 31.54% increase over the past year, it has recently underperformed the benchmark Sensex, which has seen a 2.48% increase in the same timeframe. The stock's delivery volume has also significantly decreased, falling by 80.77% compared to the 5-day average, indicating a drop in investor participation.
Broader Market Context: In the short term, HEG's performance over the past week shows a decline of 1.98%, which is worse than the Sensex's decline of 1.15%. This suggests that while the broader market is also experiencing downward pressure, HEG is facing even more significant challenges. The stock's moving averages indicate that it is currently lower than its 5-day and 20-day averages, which may further contribute to negative sentiment among investors. Overall, the combination of declining investor participation, consecutive losses, and underperformance relative to both its sector and the benchmark has led to the stock's current downward movement.