Why is Heritage Foods falling/rising?

As of 26-Jun, Heritage Foods Ltd is currently priced at 483.00, reflecting a decline of 5.75 points or 1.18%. The stock has recently experienced a trend reversal, falling after four consecutive days of gains. Despite this drop, Heritage Foods has shown strong performance over the past week and month, with returns of 11.12% and 18.02%, respectively. The company has demonstrated high management efficiency with a return on equity (ROE) of 16.42% and a low debt-to-equity ratio of 0.06. However, it has underperformed the market over the past year, generating a negative return of -16.14%, which contrasts sharply with its profit growth of 82.5% during the same period.
In the broader market context, Heritage Foods has outperformed the benchmark Sensex in the short term, with a 1-week return of 11.12% compared to the Sensex's 2.94%. However, the stock's long-term growth prospects appear poor, as net sales have only grown at an annual rate of 8.69% over the last five years. This underperformance in the long term, coupled with the recent price decline, may have contributed to investor caution, despite the stock's attractive valuation and rising investor participation indicated by a significant increase in delivery volume.