Why is Heritage Foods falling/rising?

As of 03-Jul, Heritage Foods Ltd is currently priced at 490.35, reflecting a decrease of 4.45, or 0.9%. The stock has underperformed its sector today by 1.12% and has been on a consecutive decline for the last three days, with a total drop of 1.39% during this period. Despite this recent downturn, Heritage Foods has shown positive performance over the past week and month, with returns of 1.52% and 16.24%, respectively. However, the stock has struggled over the past year, generating a negative return of 12.34%. Key factors contributing to the stock's recent movement include high management efficiency, a strong return on equity (ROE) of 16.42%, and consistent positive results over the last seven quarters. Nonetheless, the company faces challenges such as poor long-term growth, with net sales growing at an annual rate of only 8.69% over the last five years.
In the broader market context, Heritage Foods has outperformed the benchmark Sensex over the past week and month, while it has underperformed over the past year, where the Sensex has returned 4.07%. The stock's recent decline is compounded by falling investor participation, as evidenced by a significant drop in delivery volume, which has decreased by 55.24% against the five-day average. Although the stock is trading above its moving averages, the overall market sentiment appears to be cautious, particularly given its underperformance relative to the broader market over the past year.