Why is Heritage Foods falling/rising?

As of 04-Jul, Heritage Foods Ltd is currently priced at 488.75, reflecting a decline of 1.6 points or 0.33%. The stock has been underperforming, having fallen for the last four consecutive days, resulting in a total decrease of 1.71% during this period. Although the stock opened with a gain of 5% today and reached an intraday high of Rs 514.85, it has seen a significant drop in investor participation, with delivery volume decreasing by 50.2% compared to the five-day average. Over the past year, the stock has generated a return of -11.92%, which is notably lower than the overall market performance, indicating a challenging environment despite the company’s positive financial metrics such as a high return on equity and consistent profit growth.
In the broader market context, Heritage Foods has outperformed the Sensex in the short term, with a weekly return of 1.37% compared to the benchmark's decline of 0.74%. However, the stock's long-term performance remains concerning, as it has underperformed the market over the past year, where the BSE500 index has returned 2.13%. While the company has demonstrated strong management efficiency and positive financial results in recent quarters, the overall growth rate in net sales has been modest, contributing to the stock's recent struggles. The combination of declining investor interest and a lack of significant long-term growth prospects has led to the current downward movement in the stock price.