Why is Heritage Foods falling/rising?

As of 09-Jul, Heritage Foods Ltd is currently priced at 492.25, reflecting a decrease of 4.15 (-0.84%). The stock has underperformed its sector today by 1.6% and has experienced a consecutive decline over the last two days, resulting in a total drop of 0.96% during this period. Despite a positive performance over the past month with a 2.29% increase, the stock has shown a significant decline of 10.02% over the past year, contrasting with a 3.96% gain in the benchmark index, Sensex. The stock's moving averages indicate that it is performing better than longer-term averages but is lagging behind the 5-day moving average. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 22.67% compared to the 5-day average.
In the broader market context, the stock's short-term performance has been weaker than the Sensex, which has gained 0.15% over the past week. While Heritage Foods has demonstrated high management efficiency with a return on equity (ROE) of 16.42% and a low debt-to-equity ratio, these positive factors have not translated into stock price stability recently. The company has reported positive results for the last seven consecutive quarters, with a significant growth in profits and attractive valuations compared to peers. However, the recent price decline suggests that investor sentiment may be influenced by the stock's recent underperformance and declining trading volume, overshadowing its strong fundamentals.