Why is Heritage Foods falling/rising?

As of 15-Jul, Heritage Foods Ltd is experiencing a decline in its stock price, currently at 468.90, which reflects a decrease of 2.05 or 0.44%. The stock has underperformed its sector by 1.08% today and has been on a consecutive downward trend for the last six days, resulting in a total decline of 5.65% during this period. Despite the company declaring positive results for the last seven consecutive quarters, including a significant growth in PAT and net sales, the stock has generated a negative return of 13.50% over the past year. Additionally, the stock's delivery volume has decreased by 22.16% compared to the five-day average, indicating falling investor participation.
In the broader market context, Heritage Foods' short-term performance has been notably worse than the benchmark, with a 1-week return of -5.54% compared to the Sensex's -1.36%. While the company maintains a high management efficiency and a low debt-to-equity ratio, these positive factors have not translated into stock price stability in the short term. The stock's moving averages indicate that it is currently lower than the 5-day and 20-day moving averages, which may further contribute to investor sentiment and the ongoing decline.