Why is Heritage Foods falling/rising?

As of 16-Jul, Heritage Foods Ltd's stock price is currently at Rs 477.70, reflecting an increase of Rs 8.8 or 1.88%. The stock has shown a trend reversal, gaining after six consecutive days of decline, and it outperformed its sector today. It reached an intraday high of Rs 481, which is a 2.58% increase. Despite a negative return of -12.58% over the past year, the company has demonstrated strong financial performance with a 29.61% growth in profit after tax over the last six months and a high return on equity of 16.42%. The stock's attractive valuation, with a price-to-book value of 4.6, suggests it is trading fairly compared to its peers, which may have contributed to the recent uptick in price.
In the broader market context, Heritage Foods has underperformed the Sensex in the short term, with a -2.96% return over the past week compared to the benchmark's -1.08%. However, the stock has outperformed the Sensex over the past month, gaining 4.64% against the benchmark's 1.02%. The rising investor participation, indicated by a 53% increase in delivery volume, suggests growing interest in the stock, which may be bolstered by the company's consistent positive results over the last seven quarters. Overall, while the stock has faced challenges in the past year, its recent performance and strong fundamentals appear to be driving the current price increase.