Why is Heritage Foods falling/rising?

As of 18-Jul, Heritage Foods Ltd is experiencing a price increase, currently at Rs 490.65, reflecting a rise of Rs 32.25 or 7.04%. The stock has outperformed its sector by 7.7% today, reaching an intraday high of Rs 497.05. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong momentum. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 145.96% compared to the 5-day average. Despite a year-over-year return of -8.59%, the company's profits have increased by 19.1%, and it maintains a high management efficiency with a return on equity (ROE) of 16.42% and an attractive valuation with a price-to-book value of 4.7.
In the broader market context, Heritage Foods has shown a strong short-term performance, with a 1-week return of +3.01%, while the benchmark Sensex has declined by 0.90%. Over the past month, the stock has risen by 11.15%, contrasting with the Sensex's modest gain of 0.38%. Although the company faces challenges such as a low long-term growth rate in net sales and a recent decline in profit after tax, these factors seem to be overshadowed by the positive momentum and rising investor interest in the stock.