Why is Heritage Foods falling/rising?

As of 21-Jul, Heritage Foods Ltd is experiencing a decline in its stock price, currently at Rs 485.00, reflecting a decrease of Rs 5.65 or 1.15%. Today's performance indicates that the stock has underperformed its sector by 0.5%, with an intraday low of Rs 476.7, marking a drop of 2.84%. Despite this, the stock has shown positive momentum over the past week and month, with returns of 2.98% and 9.69%, respectively. However, it has underperformed over the past year with a return of -8.61%, while its profits have increased by 19.1%. The company maintains a high management efficiency with a return on equity (ROE) of 16.42% and a low debt-to-equity ratio, which suggests a stable financial position. Nevertheless, the stock's poor long-term growth, evidenced by a low annual net sales growth rate of 9.90% over the last five years and a significant drop in quarterly profit after tax, raises concerns among investors.
In the broader market context, Heritage Foods has underperformed compared to the benchmark Sensex, which has generated a return of 1.98% over the past year. While the stock has shown some positive short-term returns, the overall negative performance over the last year contrasts sharply with the benchmark's growth. This disparity may contribute to investor caution, particularly given the stock's recent decline and the significant drop in quarterly earnings. The liquidity of the stock remains adequate for trading, but the combination of underperformance and declining profitability could lead to continued pressure on the stock price in the near term.